watchyourenvironment

Project 3: Concept Store with Internet Cafe

2011-01-29T12:19:00.000-08:00

Hey guys..

For this post I will show you what I created for the last project of Environmental Design Subject. The project task is we have to design a concept store with 6m lenght x 6m width and 3m height with our own design, yet the requirement ask us to place: product display, gallery, customer relations, product demonstration, and internet cafe (as currently multimedia and internet plays a big role in any promotions).

So here it goes what I had design for this project. The product chosen must be the same with the product that I done in previous work (Bus Stop Branding).

Enjoy..
CnC's are welcome.. :)

Project 2: Bus Stop Branding

2011-01-29T11:39:00.000-08:00

Hello folks..

So in this post I will show you My Bus Stop Branding as a second project for Environmental Design Subject.

The task is we have to design branding one existing bus stop with our product. My chosen product for this project is Pensonic home appliances electronic devices.

So here it goes my final design already mock into the bus-stop!

CnC are most welcomed!

last discussion: LESS is MORE

2011-01-29T11:16:00.000-08:00

Hello folks..

By reading the title, yes it's gonna be my last discussion posted on this blog.. Don't worry if you interested in my posts you may just catch my discussion on my personal site at www.arthurandesya.com :)

Here it goes my last discussion in this blog (watchyourenvironment.blogspot.com) "Less is More"!
What is Less is More actualy? I'm sure we all are kind of familiar with this term, especially those who love to wear Giordano design t-shirt! well actually FYI Giordano is intently purposing their focused design to Less is More term (wiki, 2010).

So what is "Less is More" term actually? "Less is More" first may refer to a phrase from the 1855 poem Andrea del Sarto (the faultless painter) by Robert Browning. Next the term "Less is More" we can refer to the phrase as adopted by the architect Ludwig Mies van der Rohe as a precept for minimalist design.

Now our discussion entered a term of minimalist design as Architect Ludwig says. Minimalist design can be portrayed as a design that reduces and re-arranged some necessary elements to create the expression of "Simplicity" by enlisting all the components and elements to serve multiple functional purpose.

Designer Buckminster Fuller adopted the engineer's goal of "Doing more with less", but his concerns were oriented towards technology and engineering rather than aesthetics. A similar sentiment was industrial designer Dieter Rams' motto, "Less but better" adapted from van der Rohe. The structure uses relatively simple elegant designs; ornamentations are quality rather than quantity.

Okay now, let's recall.. From "Less is More" we already hit other terms like "Minimalist Design" > "Reduces some Necessary Element Design" > and "Create Multiple Functional Purpose by Element Design". As a conclusion by referring to my last discussion post about "Form Follow Action" we can enhance our understanding here to get it right of what is term "Less is More" all about.

As I conclude for this discussion the term "Less is More" can be described as a theory how we can think wise and smart to enlisting our element of design by focusing on its' purpose to reduce some elements of design and make all the elements that placed in the design has a purpose or even has multiple purpose or function. and YES again a term "Form follow Function" in here is really related as our guidance to create a good design that minimalist yet not loosing its purpose or function!

What d you think?

Comments?

Please..

Cheers folks!

Form follows Function or Function follows Form

2010-11-17T11:23:00.000-08:00

Hey Guys,

Last week I was having discussion in class together with all students and lecturer about a term "Form follows Function" or "Function follows Form". After done some research here's what I got to elaborate more those two terms.

Based on Wiki Form follows Function can be defined as a principle associated with modern architecture and industrial design in the 20th century. The principle is that the shape of a building or object should be primarily based upon its intended function or purpose.

Alright to be honest, I am still blur of that definition, so let me break down that sentence:

What is Form?
Based on my research I got the idea that Form is about the overall look and aesthetic sense of what you get from one design. Form can easily understand by looking at the idea of designer choose the color, font, size, images, and any other element design. All graphic element design can be categorized as form.

What is Function?
Function is the purpose of the piece whether it is to sell, to inform or educate, to impress, or to entertain.or can easily understand Function is the objective or the goal of each product or design.

Form follows Function or Function follows Form.
In a theory which has been applied since a long time ago, people will always follow the rule of "Form follows Function". This theory can be described as an oldschool theory that considering a lot about Functionally above everything. They will think about Functionally over Usability, Ergonomics, and Aesthetics.

Then how about designer creative thinking way? It's kind of ridiculous for designer to think less about the aesthetic. Let me give you an example, let's say I am a web-designer, in order to create the design looks pretty , has a good mood or "cute look" of my website I choose TW Cent MT as my font type for that design, But the questions are: Is that font (TW Cent MT) a standard font?” In other words, does everyone have installed that font? Then I will come back and re-think about my design that has limitation when I want to sell or show it to public, and yes again I will repeat and saying loudly the rule of "Form follow Function" :) :)

So I conclude in order to be creative which think out of the box, we still have to think the limitation or the goal of what we produce. we can not just use our ego to create what we want without considering of our goal and our target audiences!!

There some important considerations of what we should think when we want to create something. Based on the article by Jacci Howard Bear from About.com, he listed down those considerations:

Who is the target audience and what are their expectations?
Is the design supposed to sell a tangible product or an idea?
Is it to develop goodwill, create branding, or public awareness about a company, an event, an issue?
What is the budget for this project? What quantity of this design is needed?
How will this project be distributed - by mail, door-to-door, in person, as part of a magazine, newsletter, newspaper, or book?
What action is the recipient likely to take with the piece - throw it away, stick on the wall, file for reference, pass it around, fax it around, put it on a shelf?
What elements are required by the client - specific colors, specific fonts, specific images?

After we understand all the considerations as our parameters and limitations, then we can use our creative way to design a product with concerning aesthetic simultaneously with function. :)

Cheers!

Project 1 Environmental Design: Monument Sign

2010-11-17T09:42:00.000-08:00

Hello guys,

Here's what I produce to make one monument sign placed in one building around Cyberjaya/Putrajaya Malaysia.
The building that I chose was HP Building located at Cyberjaya. I was attracted by the concept of the building that using bricks for decorating their wall. so after done some research and sketches I come up with this design:

--> The Monument Sign

The Location for place my Monument Sign

The Look of my Monument Sign placed on the location

So here's the explanation of my idea: I still use the bricks for the foundation of my monument sign to be synchronized with the building's looks. The Silver Steel / Metal Board I used to represent the current or millennium era, means to be represented as HP always stay in touch with the latest trend! The white board with HP Logo placed on, in purposely I designed with some typographic plays, It's to be represent as HP is fun, always progressing and not a boring company! That's the idea behind it guys, and wait.. Your CnC's (Critics and Comments) are so welcome!!

Cheers!

INTERMEZZO

2010-11-17T09:20:00.000-08:00

Hey Guys,

I just want to share something what I am currently working on lately. Currently I'm exploring an e-commerce website. I study one of e-commerce site engine, the one that I chose is using osCommerce. So here's the link of my e-commerce website: http://arthurandesya.com/ecomm/catalog

One more thing, for more utilizing this blog, I also would like to advertise my own site LOL! So in your free time, maybe you could visit my personal site at: www.arthurandesya.com there are some of my works / assignments, blogs, and podcast of my radio broadcasting. Hope u enjoy time there! Critics and Comments are Welcome!

Cheers!

Advertising is Everywhere!

2010-11-17T09:12:00.000-08:00

Advertising is Everywhere!!

"What that phrase means?? Well I only see the advertising on TV Commercial or Website" said an architecture guy who live in urban area. But guys have u ever realized of what have been surrounding you with some artistic design placed public area? They will not make those stuffs to be as good as it seen if there's no MONEY from that! By means all the graphics design on billboard, screen ad display, bus stop, public phone, station, airport are 80% use for Advertising. This term called Ambience Advertising.

Since this blog is dedicating for all content about Environmental design: (definition: is the process of addressing surrounding environmental parameters when devising plans, programs, policies, buildings, or products) therefore we can conclude that Ambience Advertising can be categorized as a part of Environmental Design. So What is Ambiance Advertising anyway? D. Ogilvy translate a phrase of Ambiance Advertising as the attempts to intrusive ads in public places. With the cost of traditional media advertising skyrocketing and a glut of ads fighting for consumers' attention. If it's still blury on you, lemme give some example of Ambiance Advertising that I googled before. Here are some of those magnificent idea of doing Ambiance Advertising:

Quitplan.com made they billboard very attractive with using that billboard turn off the cigarette.. ;)

Apple iPod made they billboard by using so many stuffs can enter that small magic box called iPod. those stuffs are referring to Apple's Apps.

Law and Order TV series made they billboard so smartly. with using the actual lighting for lightning the billboard, they make it looks as if it's the light for investigation room. Think out of the box! ;)

Formula toothcare billboard also brilliant with in purposely make their billboard torn. it shows how strong the tooth of a guy using Formula toothcare! Brilliant!! :D

Those pictures that I got for now, Beside you can google it also, or just found them on your nearest public area! when it's located at public place, there's money we can get from there!

Stay tune to read this blogs, More Updates will be coming to you!

Cheers!

Concept Stores at New baby shopping mall at KL >> Fahrenheit 88 (a re-born of KL Plaza)

2010-11-09T14:19:00.000-08:00

Hey Guys.. Specially you those KL shoppers!! Wondering what is Fahrenheit 88?? and how's it convert to Celsius degree?? Is it Hot?? well.. Yess it is guys!!

But the hot that I talked about is not about the temperature, but it's about something hot that just fire up more to KL Shopping Area! It's located just in front of Pavilion KL, right beside the Lot10!! Imagine how cool the location which at the heart of KL Shopping Center right?

Well I spend my last weekend to Fahrenheit 88 to see wht's hot from that new reborn of KL Plaza, and watch out what can attract my eyes especially about Environmental Design, just like how they do decoration of their mall and also some concept store that can attract my attention..

So here are some pictures of several concept stores that can attract my attention:

The Afternoon Boutique is actually selling about women's shirt, dress, and their accessories. By using their name Afternoon so I found they are trying to get the cozy feeling of afternoon to be placed as a theme for their boutique. Different with Branelli concept store that sells specifically about girl's accessories. with using their decorative font used for their logo, their theme inside the store also set to be more playful and cuteness. :)

So those two store from new Fahrenheit 88 that can attract my eyes.. besides I also found some shops over there are not so ready yet to launch..

Can't wait to see every stores more enhance their look in Fahrenheit 88!!

~adios~

Greeting from the Author

2010-11-09T13:42:00.000-08:00

Hey guys how you doin'?

Wondering why I have another blog again, while you might be already familiar with my own personal site at www.arthurandesya.com and yes this blog "watchyourenvironment.blogspot.com is special made for Environment Design Project which I take this semester. So without wasting letter and text I'd please you to enjoy these posts relating with Environment Design.

Enjoy..

-arthurandesya